Apple in Talks with Google to Integrate Gemini AI Engine into iOS 18
Gemini: The AI Powerhouse Set to Transform Your iPhone Experience
Apple in Talks to License Google's Gemini AI for iOS 18
Apple is currently in negotiations with Google to license the Gemini artificial intelligence engine for integration into the iPhone's software, specifically for the upcoming iOS 18 update. This potential agreement could significantly impact the AI industry, as it would bring Google's advanced generative AI models to Apple's widely used mobile platform. The discussions between Apple and Google come as Apple explores ways to enhance its AI features, having also held talks with OpenAI.
Gemini, developed by Google DeepMind, is a set of generative AI models that have demonstrated superior performance in various AI benchmarks, including outperforming human experts in the Massive Multitask Language Understanding (MMLU) and excelling in tasks such as text and coding benchmarks. The model comes in three sizes: Ultra, Pro, and Nano, each optimized for different levels of complexity and efficiency.
The integration of Gemini into iOS 18 would align with Apple's broader strategy to improve AI capabilities on the iPhone. iOS 18 is expected to be a significant update, introducing a range of new AI-powered features. It will be compatible with a wide array of iPhone models, from the iPhone XR and newer devices running the A12 Bionic chip. Some AI features, however, may remain exclusive to the latest iPhone models due to hardware capabilities like the Neural Engine.
This move reflects the growing importance of AI in the tech industry, with AI market size projected to reach $407 billion by 2027 and AI expected to contribute a 21% net increase to the United States GDP by 2030. Consumer sentiment, however, is mixed, with concerns about misinformation and job displacement balanced by the anticipation of productivity enhancements and the creation of new jobs.
The potential collaboration between Apple and Google on AI could be a significant step in the evolution of mobile technology, leveraging the strengths of both companies to deliver advanced AI features to consumers.